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Yue Yuen Industrial (Holdings) Limited functions as an investment holding company with extensive operations in the global manufacturing, marketing, and retail of diverse footwear categories, including athletic, athletic leisure, casual, and outdoor styles. The company maintains a significant presence across the People's Republic of China, the wider Asian region, the United States, Europe, and other international markets. It acts as a key original design manufacturer (ODM) and original equipment manufacturer (OEM) for numerous renowned international brands, such as adidas, Nike, Puma, New Balance, Asics, Converse, Decathlon, Merrell, Mizuno, Reebok, Salomon, Saucony, and Timberland. Beyond footwear, Yue Yuen is also engaged in the retail and distribution of sportswear and apparel, and its manufacturing capabilities extend to leather goods, clothing, sports sandals, along with essential soles and components. As of December 31, 2021, its retail network in the Greater China region comprised 4,631 directly operated stores and an additional 3,786 outlets run by sub-distributors. Founded in 1969, the company's corporate headquarters are located in Kwun Tong, Hong Kong.