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Shanghai New Huang Pu Industrial Group Co., Ltd., established in 1992 and headquartered in Shanghai, China, (formerly known as Shanghai New Huang Pu Real Estate Co., Ltd.) is a multifaceted enterprise deeply engaged in the Chinese real estate sector. The company's primary business involves the development, acquisition, and rental of diverse property assets. Its extensive real estate portfolio includes the creation of commercial office buildings, residential complexes, urban parks, and the establishment and management of long-term rental housing. Beyond its core development activities, the group undertakes projects focused on the rehabilitation of older structures, provides interior and exterior construction and decoration services, offers comprehensive property management, and delivers real estate consulting expertise. It also handles mechanical equipment installation. The company's operations further extend into the hospitality industry, encompassing catering and hotel ventures. Additionally, Shanghai New Huang Pu Industrial Group diversifies its revenue through the retail sale of various materials, including decorative items, metals, timber, general building supplies, chemical raw materials, electrical apparatus, and automotive components, and by operating department stores.