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Yinchuan Xinhua Commercial (Group) Co., Ltd. manages and operates a network of department stores throughout China. Its extensive retail offerings span a diverse range of categories, from stationery, sporting equipment, and office supplies to cosmetics, toiletries, and a wide array of fashion items, including clothing, footwear, headwear, and textiles. The stores also stock hardware, computer components, household appliances, alcoholic beverages, tobacco products, various food staples, furniture, high-end jewelry, watches, and unique arts and crafts. Originally incorporated as Yinchuan Xinhua Department Store Co., Ltd., the firm's main base of operations is in Yinchuan, China. It is also an integral part of Wu Mei Holdings Group Co., Ltd. as one of its subsidiaries.