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Emirates Integrated Telecommunications Company PJSC, established in 2005 and headquartered in Dubai, UAE, is a key provider of diverse telecommunication services, primarily serving the United Arab Emirates. The company's operations are divided into four main segments: Mobile, Fixed, Wholesale, and Others. Its Mobile division delivers essential mobility solutions to both businesses and individual consumers, encompassing mobile voice and data, digital content, mobile broadband Wi-Fi, and the sale of mobile handsets. The Fixed segment offers wireline services, such as broadband, IPTV, and IP/VPN business internet and telephony, to its enterprise and consumer client base. The Wholesale segment caters to national and international carriers and operators, providing voice and SMS services, including the termination of inbound international voice traffic and global hubbing. The "Others" segment covers broadcasting, international roaming, and site-sharing services. Beyond these core offerings, the company also engages in software development, IT infrastructure management, public networking, computer systems housing, outsourcing, and value-added telecommunications services, while also functioning as a telecommunications reseller and third-party provider. All services are offered under the well-known "du" and "Virgin Mobile" brands.