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Operating across Australia and New Zealand, Super Retail Group Limited specializes in selling products for automotive, sports, and outdoor leisure activities. Their extensive automotive range encompasses vehicle parts and accessories, handyman supplies, and a variety of tools and equipment. This includes marine and motorbike specific items, alongside general car care products, batteries, exterior add-ons, both manual and power tools, in-car entertainment and navigation systems, electrical components, lubricants, filters, various outdoor equipment, interior accessories like seat covers, spare components, paints, body panels, and performance enhancements. For sports enthusiasts, they supply footwear, fitness gear, athletic equipment, clothing, and associated accessories. Their outdoor leisure category covers a broad spectrum, from fishing essentials like lures, rods, reels, tackle boxes, and nets, to camping necessities such as tents, ropes, pegs, cooking apparatus, and hiking apparel and gear. Boating supplies include items like fishing rod holders, bilge pumps, and fish-finders. Furthermore, the group caters to mountain climbers, campers, hikers, and other outdoor adventurers with specialized clothing and equipment. Their offerings extend to products for travel, touring, general outdoor use, garage maintenance, and shed organization, along with vehicles designed for adventure pursuits. Products are sold under prominent brands such as Supercheap Auto, rebel, BCF, and Macpac, available both through their extensive network of 716 physical stores and via online channels. Established in 1972, Super Retail Group Limited is headquartered in Strathpine, Australia.