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Li Ning Company Limited functions as a leading sports apparel and equipment enterprise in the People's Republic of China, overseeing everything from innovation and product creation to manufacturing, promotion, distribution, and sales of sporting goods. Its primary brand, LI-NING, offers a comprehensive selection of performance and casual footwear, clothing, gear, and various accessories. Additionally, the company develops, produces, markets, and sells outdoor sports products under the AIGLE brand, table tennis items through the Double Happiness label, and badminton equipment via the Kason brand. Beyond its product offerings, Li Ning provides brand licensing, administrative support, research and development services, and property management. The LI-NING brand is retailed across multiple formats, including traditional stores, prominent flagship locations, dedicated China LI-NING stores, factory outlets, and multi-brand retail spaces. The company, established in 1990, is headquartered in Beijing, China.